Open an app, take a fast photo, set a timer, and send it along to any friends you select . Snapchat, now called “Snap,” is as simple as that for users of the favored platform, which has over 100 million daily active users, consistent with Hootsuite. Since the launch of Snapchat in 2011, it’s evolved to supply new and exciting features – not only for your average user, but also for business. With snapchatters watching over 10 billion videos per day, using Snapchat for business could also be something you ought to consider.
Here are five reasons why you ought to use Snapchat for business:
1. Up your engagement with geofilters.
Snapchat offers on-demand geofilters for anyone. These geofilters allow snapchatters to use a custom filter on their photo. The way these fsnapchat for businessilters work is pretty simple: users take a photograph , then swipe left to flick through various filters offered by snapchat, which can include your own design. Once they’ve reached your filter, they simply send the photo along to friends, use it on their own story, or save the photo to their phone to post anywhere they choose. better of all, these geofilters are relatively inexpensive! counting on your “geofence” – the world of the geofilter’s reach – and therefore the amount of your time you would like the filter to move , it could cost you as little as $20 (and maybe even less!). To the left may be a geofilter we created for Hero’s on New Year’s Eve. Snapchat also offers analytics with these filters, so you recognize exactly what percentage people viewed and used your filter!
2. Increase your social media presence.
consistent with Hootsuite, Snapchat has over 100 million daily active users and is that the most-used platform among those aged 12 to 24. If a younger demographic is a component of your audience , increasing your social media presence using Snapchat for business will assist you reach them.
3. Build brand awareness.
Creating a Snapchat account and frequently using it to market your business can connect you with users in your geographical area and help them recognize your brand. If you employ Snapchat in unique ways, you’ll gain a following just by being entertaining. Larger businesses with tons of cash to spend on their advertising have used Snapchat’s Snap Ads – 10 second video ads that appear between stories on Snapchat. These helped build brand awareness and promoted their business to users of the platform.
4. Share important updates and exclusive content.
Use Snapchat to point out your friends things that nobody else has access to. Tease a replacement product or service, give them a behind-the-scenes check out a process that’s interesting, or show them the face behind the business. If you give users an indoor look they can’t find anywhere else, they’ll keep returning for more. Even Taco Bell has used Snapchat to share exclusive content, like a sponsored lens for snapchatters to play thereupon turned their head into an enormous taco. If you don’t believe us, take a glance at the video below.